The essence
The essence of our work is transforming individual actions and intentions into a collective force capable of driving not just linear, but exponential transformation.
By creating paths, formats, and intellectual, physical, and digital spaces that emphasize collaboration and interaction, we believe that not only can teams achieve extraordinary results, but each individual involved can also evolve—developing essential skills to better navigate the complexity of the world we live in and move in.
In this way, this type of organizational, social, and cultural transformation is designed to generate lasting impact for years to come.
Transformative catalyzaction
Conversaction
This is where transformation begins: with an open dialogue to understand the nature of the issue, its challenges, and ambitions. From this first conversation, we co-design the ideal combination of elements needed to set meaningful change in motion.
Collaboraction
Catalyzation sparks the need for true collaboration. This phase involves applying collaborative working methods—whether through innovative meeting formats for small or large groups, new experiments in digital interaction, or reimagined spaces and routines in everyday activities.
These new ways of working don’t just support transformation—they often become the very engine that drives it.
Acceleraction
Acceleration happens through the progressive and continuous engagement of everyone involved in the project—fueled by small, yet meaningful shifts in how things get done.
This momentum is often amplified by reconfiguring workspaces, adjusting team dynamics, and introducing new tools. Along the way, these processes open space for rich exchanges of skills and experiences between the project group and the WeOne team.
On what occasion
There are situations that, rather than requiring a precise solution, call for a specific approach.
WeOne brings a distinctive mindset to addressing complex challenges in a way that is both new and structurally transformative, particularly in areas such as:
- Designing paths for exponential innovation
- Organizational, social, and cultural transformation
- Accelerating change processes
- Accelerating idea development
- Creating or redefining communities and networks (formal or informal)
- Speeding up planning and implementation pathways
- Launching new products and services
- Facilitating large-scale collaborative and participatory meetings or conferences
- Designing “accelerated learning” journeys
Each format also includes a support plan for implementing the ideas that emerge, typically lasting between 3 to 10 weeks.
From consultants to catalysts
We are a group of professionals with a collaborative spirit, passionate about innovation and organizational acceleration.
Depending on the nature of the project, the challenge to be addressed, and the social architecture of those involved, the WeOne team reconfigures itself—varying in expertise, background, and size (from 4 to 25 people).
WeOne acts as a catalyst. We don’t offer ready-made solutions; we design and guide pathways that spark reflection, unexpected questions, and innovative responses to complex challenges.
We’re not here just for “fine-tuning”—we aim for “mind-tuning.”
We support. We facilitate. We design. We connect. We act.
Leadership team
For more than 20 years, Alberto decided to translate his previous experiences gained in the corporate and start-up world into a new way of working. A way capable of offering large organizations the same attitude that leads small companies to grow, innovate and accelerate through the creation of strong and cohesive teams.
Over the course of his career, Alberto has been involved in, designed, directed and/or facilitated hundreds of projects for Italian and international organizations, both face-to-face and online, with different objectives, dimensions and contexts each time. The projects he has tackled range from strategy formulation to leadership development,
from collective and individual learning to the creation and launch of new products, services and policies.
Industries of intervention:
- Education and Research: Harvard Business School, Bocconi University, EDGE Foundation, The Forum of the Young Global Leaders, The Organization of Economic Cooperation and Development (OECD), The World Economic Forum.
- Automotive and Transport: Volkswagen Group, FCA Group, Piaggio Group, Ducati, Ferrovie dello Stato.
- Telecommunications and Technology: Vodafone, Telecom Italia, eBay, TeamSystem.
- Consumer Goods and Luxury: Campari Group, Pernod Ricard, Cartier, Ferrero, Perfetti-Van Melle, Moncler, Bulgari, Esselunga, Lavazza, Roveda.
- Banking, Financial and Insurance Services: Unicredit, BNP Paribas, ICCREA Bank, BPM Bank, ING Bank, Generali, Axa Italy, Agos, Zurich.
- Pharmaceuticals and Cosmetics: Alès Groupe, Galderma, Ipsen, Naos, Ganassini, Roche, Zambon Group, Bausch & Lomb.
- Manufacturing and Infrastructure: Techint Group, Leonardo Group, Air Liquide, ENI, ENEL.
- Consulting and Professional Services: Bip (Business Integration Partners), Ernst & Young, Deloitte, Ramboll, Bloom Summit, Star7, Pirola Pennuto Zei e Associati, LCA Studio Legale.
- Public entities: Municipality of Milan, Lombardy Region, Piedmont Region.
Alberto is also the author of the book Innovation Rhapsody, published by Scheiwiller for 24Ore Cultura.
Previously, he worked for L’Oréal in Paris, opened the German branch of the Della Valle Group in Düsseldorf, collaborated with Schroeder Ventures, founded the Italian branch of Nautica Enterprises U.S.A. and co-founded Architects of Group Genius. Today he is founder and director of the consulting firm, WeOne.
With a degree in Economics and Business Management from Bocconi University in Milan, Alberto has also completed the New York City Marathon five times.
With over 18 years of experience in cognitive science and collaborative strategy, Carla has worked with a wide range of organizations—from public institutions to international private enterprises. Her core strength lies in designing and facilitating innovative processes that help diverse groups shift behaviors and, in doing so, transform the environments they inhabit.
Carla spent four years as Community and Communication Director at Culture Action Europe, the largest network of cultural organizations and institutions in Europe, representing over 80,000 members. She then served as Senior Advisor to the Vice Mayor for Cultural Development in the City of Rome. During this time, she collaborated with the “Innovation for Behavioural Change Policies” Unit, working alongside international experts and policymakers to design public policies aimed at changing citizens’ perceptions and behaviors.
She has designed and facilitated over 200 collaborative sessions for clients including Harvard Business School, Roche, Ipsen, OECD, EDGE, FIAT Chrysler, Bocconi University, Independent Sector, Acumen Fund, Vodafone, and Leonardo Group, among others. Before the pandemic, she also led and produced more than 10 global online Jam Sessions, engaging participants across multiple time zones.
In addition to group facilitation, Carla conducts one-on-one sessions focused on personal transformation, grounded in neuroscience and behavioral design.
Currently, she is working with the UCLG (United Cities and Local Governments), UN SDG Action, ASviS, and the City of Rome to shape innovative strategies that integrate cultural participation into the next generation of SDGs. She coordinates a task force composed of city representatives, scientists, artists, and citizens.
Carla is also a co-organizer of TEDxRoma.
Extensive expertise in managing complex global events with up to 85,000 attendees.
Skilled in overseeing all aspects—from site selection to hiring and coordinating staff and suppliers, handling logistics and administration, negotiating legal and fiscal contracts, and managing budgets and timelines. Known for consistently exceeding expectations and turning the impossible into achievable outcomes.
A highly self-motivated professional and a strong team player.
From 2013 to 2021, she was Editor-in-Chief of Cosmopolitan, the world’s best-selling women’s magazine.
After graduating in Literature and Philosophy from the University of Trieste, she moved to Milan, where she began her career as an economic reporter at MF/Milano Finanza, covering publicly listed companies in the fashion and luxury sectors.
She has worked in several prominent editorial offices, including D – La Repubblica delle Donne, Flair, and Grazia.
She also plays trumpet and electric bass in a rock band.
Instagram: @francescadelog1
Transformation Partners
Embarking on a path of transformation is a delicate decision—one that is increasingly essential for organizations today.
We hold deep respect and gratitude for the trust placed in us by every company, agency, and institution that has chosen to work with us. Out of this respect, we choose not to name our clients or projects—many of which are sensitive and high-stakes by nature.
This bond of trust, discretion, and shared responsibility is at the core of how we approach our work.
Rather than listing names, we find it more meaningful to share the three key methodologies that, whether used individually or in combination, continue to shape and inspire our professional practice.
Matt & Gail Taylor
Matt and Gail Taylor are pioneers in the field of complex collaborative processes. They introduced the concept of Group Genius—the collective intelligence that emerges when a group of individuals, guided by a structured and highly sophisticated process, creates higher-order solutions together.
To us, Matt and Gail are more than just masters of their craft—they are extraordinary individuals whom we are proud to call friends after many years of shared work and connection.
Design Thinking Process - D.School Standford University
More than just a source of inspiration, the work of Tom and David Kelley—and the five phases of the Design Thinking process—serve as a true reference point for anyone aiming to design new products or services.
At the heart of this approach are imagination, co-design, rapid prototyping, and most importantly, a human-centered design: placing the needs and experiences of the end user at the core of every solution.
Exponential Organizations - Singularity University
Salim Ismail’s work—and the ten key elements of the Exponential Organizations model—has become an increasingly valuable reference, even for large, established organizations.
These principles offer new ways to anticipate the future rather than merely react to it, enabling growth that is not just linear, but exponential.
